Björn Borg rushes onto the tennis scene with Tretorn tennis balls and rackets.
The Nylite, Tretorn's classic sneaker, makes its way into fashion culture with its inclusion in The Preppy Handbook.
Tretorn Nylite was first launched 1967. The white shoe with the dark blue "wing" was considered the first "luxurious" sports shoe ever. Today, it is re-borne in eight new colors.